To promote the upcoming Baywatch movie, Paramount Pictures organized the Slow Mo Marathon in Los Angeles, CA. The event, promoted on the film's Facebook page as well as social media accounts of one of the film's stars, Dwayne Johnson, encouraged fans who registered to run 0.3 kilometers as slow as they could, imitating the slow-motion runs often seen in the TV series (and film). The winner received “possibly the greatest prize ever presented in a sporting event” — a trip to Miami for the Baywatch premiere.