In connection to the launch of DoorDash's multi-platform campaign, “Fan Coach,” a series of comedic pieces that spotlight Coach Belichick giving advice around fans’ biggest game day quandaries, consumers could enter the Fan Coach Sweepstakes. To enter, indivudals could post or comment questions to DoorDash's Fan Coach, by using #FanCoachSweepstakes on Instagram, TikTok, and X. Three-hundred participants won a limited-edition hooded sweatshirt with cut-off sleeves, featuring an insulated pocket to keep snacks warm and drinks cool, plus a $50 DoorDash e-gift card to help them order all their game day essentials.