To increase membership and spread awareness, DraftKings partnered with Jameson to run an instant win game and sweepstakes at numerous bars throughout the United States. The sweepstakes was promoted at point of sale where participants were instructed to text “Jameson” for a chance to win DraftKings Dollars or a $500 Stubhub Gift Card. Offering 250,000 Draft Kings Dollars was an enticing way to attract a new audience to try DraftKings.