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KRAVE Jerky

KRAVE Better

KRAVE Better
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Contests

Probability was tasked with building awareness for the KRAVE Jerky brand, and it’s slogan ‘KRAVE Better’. We developed a contest in which the prize would leverage the KRAVE brand spokespeople - personal trainer Jillian Michaels, pro football player Vernon Davis and Olympic runner Meb Keflezighi. Contestants were asked to submit a photo or video of how they “KRAVE Better” and which spokesperson they would want to have a personal experience with. Entries were accepted on a contest website, as well as on Twitter and Instagram using the hashtag #KRAVEBetterContest. Three winners received a unique experience with the spokesperson included in their entry.

Probability’s Services Included:​

  • Official Rules
  • Disclaimers for all Promotional Channels
  • Website/Microsite Development & Hosting
  • Aggregation of Entry Data from Social Media Platforms
  • Judging & Moderation
  • Winner Notification & Verification
  • Affidavits & Releases
  • Trip Fulfillment
  • Tax Reporting

Contest Judging & Moderation

When running a contest it's important that the judging and scoring is done fairly, accurately and easily. Our moderation tool allows you create custom, weighted criteria and judge your promotion in a way you will actually enjoy.

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What is the Probability of becoming an astronaut?

In 2016, of the 18,300 people who applied to NASA, only 10 (0.054%) made the cut.