To encourage people to get their COVID-19 vaccine, CVS offered participants the chance to win one of over 1000 prizes with a combined total over $530,000. Prizes included CVS and Target Gift Cards, cruises, international trips, Wyndham Rewards Points, a trip to the NCAA tournament, a trip to the Superbowl and more. The campaign exceeded expectations in engagement and penetration
Probability’s Services Included:
- Official Rules
- Disclaimers for all Promotional Channels
- Bonding & Registration
- Building and Hosting the Entry Form
- Random Drawings
- Winner Notifications & Verifications
- Affidavits & Releases
- Prize Fulfillment
- Tax Reporting
Fraud intelligence
Promotions can receive a lot of false or fraudulent entries due to in demand prizes to big name brand Sponsors. We wanted to ensure that the eligible entries were not jeopardized in any way by illegitimate ones. To do so, we built an intelligent and real-time entry tool that monitors, analyzes and when necessary disqualifies entries that are not legitimate. The leads generated are real and the potential winner base is made up of accurate data.
