To promote their monthly Build Box and drive subscriptions, CrunchLabs offers a Platinum Ticket Instant Win Game. Users who subscribe to receive a monthly Build Box automatically earn 1 entry into the sweepstakes per month. A winning Platinum ticket game piece is hidden in 1 box per month where the winner receives a trip for 4 to visit CrunchLabs. A free alternate method of entry is offered where users can mail in for a free game piece.