To celebrate 1 billion sales of their popular hydration drink, PRIME, Logan Paul and KSI offered their fans the chance to win a 24K gold bottle of PRIME worth $500,000 (USD). Two (2) gold bottles of PRIME protected by a bulletproof glass case and six-digit code were placed in London and New York. PRIME partnered with Mark Rober/CrunchLabs to design and create the case. Participants had 48 hours to try and guess the codes in each location - only one bottle could be won - and once the correct code was entered, the other bottle was melted immediately.