To drive sales, Kohl’s shoppers received a scratch off game piece for every $25 spent at Kohls or Kohls.com. Participants were then driven to a website where they could enter their unique code to find out if they won a prize. In addition, there was a Sweepstakes overlay where each submitted code earned the participant one entry into a Sweepstakes for the chance to win up to $8,000 in Kohl’s gift cards.