Promoted via shopDisney's social media accounts, guests were encouraged to visit shopDisney.com daily and click on the "Unlock the Magic" banner image. Every day for 4 weeks, guests could play for the chance to be an instant winner of a shopDisney item. Prizes changed weekly and included items ranging from limited edition collectible "keys" to plushies and collectible figurines, with a total of 2,550 instant winners. Everyone who entered also received a free "wallpaper" (via digital download) from a variety of Disney properties after participating.

‍

‍