Tribeca Film Festival partnered with Snapchat to give aspiring film makers an opportunity to showcase their work. Entrants were asked to create an original comedic, positive, and/or hopeful short film solely using Snapchat’s proprietary in-app “Story” function. Celebrity judges helped to determine ten winners who were awarded a trip to the 2016 Tribeca Film Festival in NYC where they attended select programming, plus a private event celebrating the Contest. Three of the winners had their film screened at the event and shared on a Discover channel on Snapchat.