New York, NY (December 19, 2024)—Probability, the New York-based marketing firm that specializes in promotions and contests for the world’s biggest brands, has been named to Chief Marketer’s list of Top Agencies of the Year for 2025 in the ‘Event/Experiential,’ ‘Digital,’ and ‘Data & Measurement’ categories. Chief Marketer is the leading information resource serving Fortune 1000 marketers.

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This exclusive group of honorees represents the best and brightest across all agency types and channels. Probability stands among other notable industry names including Wasserman, Altitude Marketing, Drury, Fahlgren Mortine, George P. Johnson, Padilla, Robot Proof, Sparks, The Brand Agency, Yeager Marketing, and more. 

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“We’re not in this for the accolades, but I’ll admit, it’s nice to be recognized among such an impressive group of agencies,” said Dan Jahn, Founder & CEO at Probability. “Chief Marketer has their finger on the pulse of the marketing world and we’re honored to be selected for this award.”

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"Chief Marketer’s Agencies of the Year is the only editorial roster of its kind, dedicated to the most innovative partners across the marketing ecosystem." explained Danielle Sikes, Brand Director at Chief Marketer. "Our annual list is an invaluable resource that helps brands get a sense of who they can trust with their business.” 

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About Probability

Based in New York, Probability creates and executes promotions and contests for some of the biggest brands in Entertainment, Lifestyle, Retail, and Tech. A full service agency with an in-house digital marketing studio, their team handles strategy, design, legal compliance, entry verification, winner selection, and prize fulfillment. Learn more at www.probabilityworks.com 

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About Chief Marketer

Chief Marketer provides intelligence and education across the entire brand marketer ecosystem via AdExchanger, Event Marketer, Cynopsis, PRNEWS, LeadsCon, AdMonsters, MultiChannel Marketer, Chief Marketer and Cablefax. More than 1.6 million marketers interact with Chief Marketer Network content, award programs, live conferences and trade shows and digital training. The Chief Marketer Network is owned and operated by Access Intelligence.